The greatest “marketing” advantage a law firm can have, moving into 2013, is an exceptional culture, strategy, and methodology around serving your clients.
Here’s why: Law – the legal interests of your legal clients – is highly technical. The wheels of justice, or injustice, grind very, very slowly. And while they’re grinding, what clients understand is something quite different, much of the time. It’s a tone of voice that tells them that your organization does or doesn’t have time to hear them out. It’s an office layout that is welcoming – or isn’t. It’s telephone language that work – or don’t. It’s a million little things that have nothing to do with what should matter – but they do.
Learn how to turn an exceptional client experience into a true competitive advantage for your law firm from bestselling business author, keynote speaker, and consultant Micah Solomon.
Micah Solomon is a professional business keynote speaker, bestselling author, and a consultant to law firms and the legal community, corporations, and not for profits on customer service, marketing, and company culture. He has been termed by the Financial Post a “new guru of customer service excellence.” An entrepreneur and business leader, he authored the new business bestseller, High-Tech, High-Touch Customer Service, as well as the earlier book Exceptional Service, Exceptional Profit. His expertise has been featured in Fast Company, Inc. Magazine, Bloomberg BusinessWeek, CNBC, Forbes.com, and elsewhere, and he created and helms the “College of the Customer” website.