Find out why your viewers are not converting into callers. Learn why you don’t stand out from the crowd by using B-Roll in your videos. Listen in as practicing attorney Gerry Oginski explains why YouTube is a great way to drive traffic to your website, but only if you understand how. Learn: What spotlight annotations are and why you need [...]
Gerry Oginski is synonymous with lawyer videos. He’s an evangelist for the medium and preaches about how lawyers can use video to communicate and market online. His recently published 300-page book is chock full of useful, actionable information. Like the chapters on How to Convert a Viewer into a Caller, How Not to Create Attorney Videos, and the very useful [...]
Identify who is searching for you online Identify content they want to know, not content you want to tell them Create content that is compelling, educational and interesting Let’s get specific here. Let’s say you are a real estate attorney looking to improve your online marketing. The first thing you need to do is determine if your potential clients are [...]
Many lawyers think sending confidential client documents over email is secure, without risk. But did you know you might as well post that information on a billboard? When you email a document, your message gets routed without encryption through multiple servers before it ends up in your recipient’s mailbox. Google+
If you’re feeling overwhelmed by your law practice, GTD is a simple system to help you gain back control. Our 5 minute video helps get you started.
Innovative online video sharing site SoloCorps launched recently, dedicated to chronicling the stories, experiences, and wisdom of solo and small firm lawyers through video interviews. The site is at http://myshinglesolocorps.magnify.net.
