Email newsletters are probably the least appreciated aspect of Internet marketing. But guess what: the day you send out your newsletter should be the most important marketing day of the month for your law firm.

In this presentation, you’ll learn about the elements that go into creating a dynamic, productive email newsletter – one that gets opened and read. You’ll learn what your newsletter should REALLY be all about, and why it’s important to your firm’s bottom line. You’ll also discover tips and tricks for building your distribution list.

Larry Port, Rocket Matter founder and CEO, is a speaker and award winning writer at the crossroads of the legal profession, cutting edge technology, and law firm marketing. He frequently discusses marketing, design and efficiency, and quality techniques in the software industry that can be leveraged by lawyers and legal professionals. He was named to the 2012 Fastcase 50 honoring the law’s smartest, most courageous innovators, techies, visionaries and leaders.

Program recorded on May 8, 2014.