Learn how law firms can more effectively engage with prospective clients through the use of intelligently designed landing pages.

A dedicated landing page is not just any page on a website. It is a targeted page, designed to engage the viewer and capture a desired behavior.

Find out what goes into creating a killer landing page, including:

  • Headline, image, description (benefit), and forms
  • How and where to advertise your landing page
  • Targeting your landing page to the right people for higher conversions
  • How to test, measure, and iterate
  • We’ll also look at real-world examples of killer landing pages.

Mike Miceli is the Director of Marketing for Rocket Matter. He currently heads up the internet marketing and business development strategy for Rocket Matter. He brings a background of SEO, SEM, and digital advertising.

A former law firm librarian and CLE director, Tim Baran is the Content & Community Manager for Rocket Matter. He creates, edits, and curates, across a range of topics, platforms, and content formats.

Program recorded on June 5, 2014.