Let’s face it. Google’s winning. It’s been an uphill battle for businesses trying to make a dent in the search rankings. And if you’re among the downtrodden that got slammed by some of the algorithm updates, you learned how quickly all those SEO tricks can become completely useless, if not outright harmful.

What’s a law firm to do? Now more than ever you need a diversified approach to your online strategy. In this 30-minute video, learn how to assess your strengths and weaknesses, reassess your weapons, strategy, and tactics, and build a cohesive plan with some fresh thinking.

Larry Port, Rocket Matter’s founder and CEO, is a speaker and award winning writer at the crossroads of the legal profession, cutting edge technology, and law firm marketing. He was named to the 2012 Fastcase 50 honoring the law’s smartest, most courageous innovators, techies, visionaries and leaders.

Program recorded on July 10, 2014.