There’s more to creating an effective brand strategy that identifies and differentiates your firm in the marketplace than choosing a stock image and slapping a cliched tag line below it.

In this 30-minute video, you’ll learn about the practical and psychological factors that go into creating brand elements like logos and tag lines, with examples of what works and what doesn’t.

Mike Miceli is the Director of Marketing for Rocket Matter. He currently heads up the internet marketing and business development strategy for Rocket Matter. He brings a background of SEO, SEM, and digital advertising.

Taylor TenBrook is a project manager with Rocket Matter. Her background in psychology, analytics, and problem solving, helps to establish, build and nurture relationship with clients, including lawyers and law firms.

Program recorded on August 7, 2014