“People don’t buy what you do, they buy WHY you do it.” – Simon Sinek

Want to take your law firm to the next level? Start with WHY.

In this presentation, you will learn:

Key elements of a WHY-based business model
Focus: the importance of defining and articulating the organization’s cause or belief and building a leader-leader culture to support that cause or belief
Culture and the “People” pillar: the elements required for creating a Leader-Leader culture in support of the organization’s cause

You will also learn about developing leadership within a law firm, including:

How to attract, retain, and develop leaders
The ROI (return on investment) of professional development
How to enable loyalty and teamwork

Christopher G. Kenny is the president of STAR Group, LLC. He helps leaders build inspired organizations of engagement and accountability by (a) helping them clarify and communicate their cause and (b) delivering best practices in the areas of People, Strategy, Execution and Cash. He is a certified business coach well as a certified WHY coach.

Prior to joining STAR Group, Christopher practiced business law for two international law firms, served as president of a privately held company and was the founder of a human resources consulting firm. Christopher received his bachelor’s degree in Economics (cum laude) from Georgetown University and his Juris Doctor from The Georgetown University Law Center. He has been admitted to practice law in Illinois, Missouri and New Mexico.

Program recorded on March 25, 2015