How to Build and Promote Law Firm Websites

DESCRIPTION
There is no longer any question over the importance of having a website, today’s law firms need to know how to market themselves online. Jay Berkowitz, CEO of Ten Golden Rules, shares 10 strategies on how to build winning law firm websites that will attract new clients and add value to existing relationships.

Learn 3 approaches to develop and launch a new website or build out your current new business idea.
Leading strategies to drive traffic to your site including: Pay-Per-Click Search Marketing, Search Engine Optimization, Affiliate Marketing, Social Media Strategies including how to create Facebook Fan Pages, using Facebook advertising, YouTube Success Stories, Podcasting Playbook.

How to create a ‘relationship’ with a Unique Value Proposition (UVP) learn the ‘Magic of 8′, develop an eNewsletter, create an RSS feed, generate Facebook Likes.

How to monetize your website with Google AdSense, Affiliate links and Banners, Information Product Marketing and Social Subscriptions.

FACULTY
Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty five years of marketing experience.

Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald’s Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com.

Program recorded on June 22, 2011