SEO plays a crucial role in driving website traffic, and social media, in turn, plays a key part in boosting SEO. While most law firms consider SEO and social media to be two distinct marketing efforts, the reality is that in order to be truly successful, those efforts must be integrated to develop a cohesive strategy that takes both into consideration.

Gain a better understanding of the interrelationship between SEO and social media and how to use each to support the overall digital marketing goals and objectives of your law firm. Learn about strategies and best practices required to achieve a high ranking in search engines, while at the same time explain how social media can become an effective method to drive more traffic to your firm’s website.

Guy Alvarez is the founder and Chief Engagement Officer of, which helps lawyers, law firms, and legal marketers understand and leverage the power of content marketing, digital marketing and social media. Trained as a lawyer, he was quick to realize the revolutionary power of technology, and made a business building law firm web sites for ALM Media, a leading legal publisher. Over his 25-year career, Guy’s deep expertise spanning the fields of technology, marketing and business development has enabled him to emerge as a leading voice in the application of digital and social technologies for business.

Program recorded on October 29, 2015