Strategic Legal Business Development In The Digital Age

DESCRIPTION
Lawyers understand their firm needs a website, a logo and even a blog. Some also understand the benefit of posting video, mobile optimization, answering questions on Avvo and having a business page on Facebook.

But not many lawyers know where to focus their business development efforts, how to strategically piece together each initiative so that they support the firm’s overall brand, and measure their success.

Learn how to develop strategic business development plan that will identify and grow your target audience your target audience and drive more clients to your firm.

FACULTY
Mark Britton is the founder, CEO and president of Avvo, a service that empowers consumers by rating doctors, dentists and lawyers, and having these real professionals answer their questions. Prior to founding Avvo, Mark was the executive vice president of Worldwide Corporate Affairs of InterActiveCorp Travel and Expedia, Inc. Mark received his law degree from George Washington University.

Program was recorded on September 26, 2012