What do you think my first challenge is, when I work with a law firm or give a speech to a legal industry event? It’s the challenge of getting across how hard it is to win customer loyalty on results alone. Don’t kid yourself: Even your most experienced legal clients do not by and large understand the law on a [...]
Gone are the days where you have to pay for Class A office space you don’t need and sit by a telephone, afraid of missing your next big case. Tech-savvy attorneys are shirking traditional offices in favor of nimble firms supported by smartphones, tablets, and online law practice management systems like Rocket Matter. However, first impressions still count, and clients [...]
There is an old, two-way adage that you can use to better focus your new client acquisition strategy. Translated to legal, it’s the simple rule that 20% percent of your clients probably take up about 80% of your time. On the other hand, 80% of your firm’s revenues may very well come from 20% of your clients. This seems like [...]
Traditionally, law firms have used the holidays as an opportunity to say thank you to their clients. And nothing shows your utmost gratitude for your clients like a generic holiday card or useless token gift, right? Not so much. If you truly appreciate your clients (and in this saturated legal market – you had better truly appreciate them!), don’t give [...]
If you lower your price, more people might engage your services. But with more customers, will you be able to effectively service them? Will you need more support staff? Will you become overwhelmed and start missing deadlines? Will you be able to provide the standard of legal counsel that you are happy with?
Failing to send out bills on time can be one of the most costly aspects of a law practice. It can contribute to all kinds of practical problems, from firm-related operational issues to client communication troubles.